For this student project, I developed a cohesive brand identity for the hypothetical Sacon College of Engineering (SCE). Inspired by the school’s mascot, the Hercules beetle, I designed a bold logo symbolizing strength, resilience, and innovation. Building on this foundation, I created a 12-page merchandise catalog featuring custom-designed products, along with a set of stamps and stickers that reinforce SCE's commitment to excellence. This project demonstrates my ability to blend creativity with strategic thinking, crafting a unified and impactful visual language for an academic institution.